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E-Factor / Event Management  / Why Event Management is Important in Tourism Led Events & Initiatives?
Why Importance of Event Management in Tourism Led Events & Initiatives

Why Event Management is Important in Tourism Led Events & Initiatives?

If someone asks a question – what is event management, what would be your answer? Managing a birthday party? Or conducting a wedding celebration? Or a corporate meet that you have attended? Or taking care of the office picnic? What exactly is event management?

Event management is a way of helping to bring people together. It is a widespread activity to help people connect. From festivals to concerts, carnivals, weddings, conferences, sports, everything falls under events.

Tourism is all about garnering new experiences from new places. It is related to learning about new places, traditions, cultures, food, etc. Tourism and event management are completely different concepts, yet they are very closely aligned.

No matter what kind of tourism you embark upon, a little help from event management will always give you the best experience. This is one of the reasons why a lot of event management companies and tourism companies are changing their functionalities to become tourism and event planners. In fact, the number of government tourism and event planners are rising day by day.

Events That Promote Tourism:

There are certain events that help increase tourism in a particular place. These events can be a regular event in the area or something unique that doesn’t take place quite often. Here is a list of such events that encourage tourism:

1) Events that are signature to a place: Some events take place only in one area. Tomorrowland happens only in Boom, Belgium. Sunburn in India takes place in Goa. Rio de Janeiro is known for the carnival that takes place there. Tourists flock to these destinations during these events to get an out of the world experience.

2) Mega sports events: From the Olympics to the World Cup to the F1 Races to the Asian Games, millions of tourists flock to the destinations where these are taking place to attend these sporting events. Because these events are broadcasted worldwide, they promote the destinations via live television as well, making people all around the world intrigued and interested in the locations.

How Event Management Affects the Tourism Industry?

If you are wondering how event management helps with tourism, then here are a few reasons that will let you know how it affects the tourism industry:

Impacting the Social and Cultural Aspects:

Both tourism and event management have greatly impacted and evolved primitive gatherings to large scale events while attracting tourists from different parts of the world to attend these events. This has resulted in the creation of host communities and tourist destinations across all the places.

Impacting Politics:

With the emergence of new politics and the growth of capitalism and new social relations, there has been a development of extremely versatile event tourism, leading to extraordinary events.

These events, in turn, mitigate the political situations of that place, making it an attraction for tourists.

Impacting the Economy:

Events have always helped the economy and have decreased the rate of unemployment. It has always created opportunities. Major events like the Cricket World Cup or the Olympics or Coachella have always attracted a large number of tourists to the respective countries.

This boosts the economy not only for the tourism industry but also for sectors like the fashion industry, and many more.

Impacting the Environment:

With the rise in tourism hospitality and event management came the growth of the economy. As the economy grew, certain sectors started looking for more thoughtful ways to lead their lives, turning towards alternative and sustainable sources of energy.

They also started thinking about environmental protection and wise ecology. This gave birth to newer demands and needs of the consumers, which also paved the way for a specific range of tourism and events.

Impacting the Image of a Destination:

Events have the power of changing the way you might think of a particular destination. The Indian youth prefer going to Goa during Christmas because of Sunburn. Tourists go to Maharashtra during Ganesh Chaturthi and to Kolkata during Durga Puja. These events create an image of the place in your mind, promoting and branding the destinations.

Various Tourism Event Goals

The most important goal for event tourism is to attract tourists. The events act as a catalyst, bringing in more tourists without changing the essence of the destination. Events that take place during the off-peak seasons of any particular destination brings a greater inflow of tourists.

Secondly, it is to improve infrastructure and increase tourist capacity. Another major goal is to create a positive image of the destination.

Finally, it is to provide everyone with a good and enjoyable time. So if you are planning to go somewhere because of any famous event, you can be assured that you will have a joyous time, experiencing new cultures while enjoying it to the fullest.


An exciting integration of social events and event management into various tourist activities is the key to achieve success in both industries. Government controlled tourism and event planners make it their goal to ensure that the tourists and their clients are fully enjoying the event.

Are you looking for the best government tourist event planners to create an event that will attract tourists? E-Factor Entertainment is the top government and tourism festival organizer in India.

We plan, design, and create extraordinary and awe-inspiring events that will definitely make the tourists visit your city more often. We majorly do government-led events in various locations, giving the destinations a myriad of opportunities to be able to attract the tourists to experience their social culture.


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